Creative, technical &
innovative strategies designed to increase your revenue

Combining creativity with technical, analytical, and marketing expertise to help generate more customers for your business.
MARC HEIGHWAY
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Services

Search Engine Optimisation

When your business needs to get more leads from Google organic search

For many years I ran a successful search engine optimisation (SEO) agency. I now offer these services as a consultant, and help businesses of all sizes get their websites higher in Google, therefore more potential customers.

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AI Answer Engine Optimisation

When your business needs to appear in appear in ChatGPT + AI search

I help businesses structure their website and online content so answer engines such as ChatGPT-style tools, AI search, and Google AI features can understand it, trust it, and surface it more often in the new world of AI search results.

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Google Adwords Consultancy

When your business needs highly targeted visitors to make transactions.

I send highly targeted visitors to your website. Unlike most ad agencies, I ensure sure the ad and landing pages mirror the customer’s expectation, where the user experience leads to higher conversions and an increased ROI.

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Why me

How I do it

Gain an unfair advantage

Innovative strategies

With a deep understanding of online advertising, web design, user experience, and campaign management, I provide a full-service solution that covers all aspects of digital marketing. The advent of Artificial Intelligence (AI) now offers a competitive advantage to those businesses willing to harness it if they don’t want to be left behind.

Results-oriented solutions

Strategic insights

As a digital marketing manager and consultant, I am quite unusual in some respects, as in my early career I was a designer. This means I bring that blend of creativity and technical expertise to every project I am involved with. My analytical approach ensures that every project I manage or work in is optimised for performance, with a focus on measurable results.

It’s art and science

Bespoke campaigns

Every project is different, and I will design campaigns that will bring the right type of customer to your door, rather than a paint by numbers approach. Unlike other online marketing agencies or consultants, my approach has evolved over the last few years to harness the advantages of AI for both streamlining business processes, but also ensuring my clients don’t get left behind.

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Portfolio

Case studies

Search Engine Optimisation

1,436% Increase in search engine visitors

This client asked me to help them acquire new customers for their south coast business. Between January 2023 to August 2024 I put in place content marketing and SEO strategies that increased search engine visitors by 1,436%.

Email Marketing Campaigns

Increased sales by 250% with email marketing

For this global brand, I implemented an email marketing plan and system roll out that meant the company now had a consistent brand approach, an increase in online sales, and the centralisation of communications and marketing initiatives with an attributed sales increase via email of 250%.

Google Adwords

Decreased ads cost per lead by 40%

This client sells a high-priced service, with sales coming via Google Ads. I took the ad account over and reduced their cost per lead from £33.28 to £19.71. This was achieved by implementing a new ad strategy, and also working on the landing pages to increase the conversion rate.

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About me

Who am I

My name is Marc. I am a digital marketing consultant who combines idea generation and creativity, with analytical and technical skills.

I’ve been helping businesses generate more customers and revenue since the year 2013.

I previously led the digital marketing strategy in the European, Middle Eastern, and African regions for a large American company. The role involved the management of 15 country-based teams and the company’s digital marketing campaigns, achieving a significant increase in online sales and brand awareness. I set my own business up in 2013, and have been helping companies ever since.