Google Adwords

Google Ads Management & Optimisation

Google Ads that drive enquiries and revenue (not just clicks)

Google Ads can be brutal when the targeting is wrong. Budgets get chewed up on broad keywords, weak match types, missing negatives, and landing pages that do not convert – in simple terms, cash get spent with zero returns. I help you avoid that. I build tight, intention-led campaigns, write ads that match what the customer is actually searching for, and then make sure the landing page does its job: build trust quickly and convert. You deal with me directly. No juniors. No handoffs.

01
The difference

Here’s the difference

I don’t stop when you get the click

Most PPC “management” focuses on CPA and ROAS in the account. That matters, but it is only half the job.
The other half is what happens after the click. If the page is generic, slow, confusing, or asks for too much too soon, you will pay more for every lead.

My background is both performance marketing and website delivery. So alongside campaign work, I will also improve the landing pages and user journey: clearer messaging, stronger trust signals, better structure, less friction, and calls-to-action that feel natural. If you already have a designer or developer, I will work with them. If not, I can deliver the page changes for you.

02
Packages

How I help

Google Ads account review

Fast clarity

£297

/ one time + VAT

This is a typical price, and it may vary slightly dependent on the account size.

What you get
Written findings report (what’s broken, what’s wasting spend, what to fix first)
Priority action plan you can implement yourself, or hand to me
45 minute walkthrough call

Google Ads setup + conversion-ready landing page

Best for new campaigns

£997

/ one time + VAT

This is a typical price, and it may vary slightly dependent on the account size.

What you get
Campaign build (tight structure, negatives, locations, ad assets)
Conversion tracking checked and corrected
One dedicated landing page designed to convert (copy + structure + UX improvements)

Ongoing account management

Results and no drama

£397

/ month + VAT

This is a typical price, and it may vary slightly dependent on the account size.

What you get each month
Weekly search term reviews and negative keyword additions
Ongoing ad testing and asset improvements
Bid strategy and budget management
Landing page conversion improvements as we learn what works
Plain-English reporting tied to leads and sales